Persuasive Advertisement

The purpose of this advertise

ment is to persuade people that burger king burgers are high quality, tastes good, and that people should buy them. The audience is anyone that eats meat and eats fast food, which is probably an audience of young people without the time or know-how to cook. The rhetorical appeal used is logos because the fact that the burger is 100% beef denotes that the burger is high quality and should be bought. However, this ad may also be relying on pathos by enticing viewers with a visual that might make them hungry. The media of this ad is digital or could be print if it is made into a poster, and the mode is visual and test based. The text states that the burger is high quality and the picture backs that point up by showing said burger. This poster could be easily turned into a commercial with more spoken text and visuals. Although, a lot of spoken dialogue might not be necessary if the visuals are powerful enough alone. I think that adapting this picture ad into a commercial ad would be the best choice because a movie, television show, or podcast would be too long.